The campaign launched by American Airlines, who had problems in cash flow in the early 1980s, exploded in a bad form.

Let us take a look at the original primer of this event, which is one of the most different marketing flaws in the history of aviation.

The campaign promised unlimited First Class ticket.

American Airlines launched a program called “Aairpass ve and offered unlimited First Class flight right for $ 250,000. You could even add another person with you by adding more than 150 thousand dollars.

Although 250 thousand dollars seemed to be a big money at that time, it was a logical investment for a frequent flying person. The company aimed to earn millions of dollars in the short term by selling these tickets to several wealthy customers.

Of course, there were those who turned the crisis into an opportunity…

Approximately 66 people, including investors, sports stars and business people, purchased this ticket. However, a number of passengers exploited this system.

For example, an investor named Steve Rothstein received this ticket in 1987 and made close to 1000 flights a year. In the morning, he was going to breakfast from New York to Paris, returning in the evening. He gave random passengers the right to fly so that he wouldn’t see empty seats.

A other passenger named Jacques Vroom went on to the world of world with Aairpass, always accompanying the other people.

American Airlines entered the waste.

For many of these passengers, it costs in the middle of $ 250,000 and $ 1 million annually. In other words, each of them caused the company to waste millions of dollars in a few years.

In addition, some Aairpass holders; They always benefited from services for free food, Lounge and special services. They often made last -minute booking and canceled, leaving the company’s seats empty.

In the early 2000s, he finally dank the company…

In the early 2000s, the company examined the flights of these Aairpass owners when investigating why it was wasted. The contracts were unilaterally terminated on the allegation that a number of passengers used the ticket “commercial target”.

Steve Rothstein and Jacques Vroom, a number of names, were canceled. This caused long cases.

As a result, these procedures began to make the cost-risk tests much more carefully in unlimited services, and it was seen that the ideas that were appropriate for the ear for endless First Class flight could lead to major financial crises in practice…

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