STEPN has announced that it has partnered with Atletico Madrid with Crypto Exchange WhaleFin for its NFT sneaker collection.
With the partnerships the companies have made, there will be real-world rewards suitable for running, which is the STEPN business model. More than 1000 digital football boots will be released.
NFT Football Boot Collection to Offer Additional Benefits at Atletico Madrid and WhaleFin
With the NFT collection that STEPN, one of the real world applications of Web3, will release, additional benefits will be offered for both fans and STEPN users.
The boots in the collection will be compatible with the win-win model of the app. Some of the benefits it will provide to NFT holders will be exclusive access to physical Atlético de Madrid merchandise, in-person matches and WhaleFin airdrops.
Shiti Ragosti, STEPN marketing director, said in an interview:
“Through such prestigious collaborations, we create win-win partnerships for users through co-brands, real-world rewards and benefits. STEPN also fulfills its mission to bring the Web3 world to the wider sports community through these collaborations and partnerships that engage more users.”
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