Dutch-based Stellantis, the owner of many automobile giants including Fiat, Peugeot, Opel, announced a brand new business model today at CES 2023. The giant company stated that this new initiative, which it started to increase its revenues, was named ‘Mobilisights’.
According to Stellantis’ statements, Mobilisights was established to transform data collected from vehicles into marketable products and revenue. This move by the auto giant was promoted as a key part of its goals to generate $20 billion in annual revenue from its software-related services by 2030.
The data collected from the tools will be transformed into services that customers can request.
To unpack the new initiative a little more, the main idea is to transform the data collected from millions of tools into applications or services that customers may want. For example, the data can be used to provide personalized usage-based services, to detect road hazards or to provide information about traffic.
In addition, Stellantis, who wants to expand its data-as-a-service (DaaS) business model with the services and applications it has developed here, says that Mobilisights products can be sold to private companies, public institutions, and education and research institutions.
As you can imagine, collecting all this data comes with some privacy concerns. The company and its partners, who want to have 34 million connected vehicles by 2030, say that this data will be anonymized and will be used only for certain services they choose. It is stated that this will be done with a very strict privacy policy.
Stellantis plans to invest more than $33.7 billion in software and electrification by 2025
Stellantis’ new venture is the latest part of its plans to expand revenue-generating methods. The company, which includes 14 brands from Alfa Romeo to Jeep, from Citroen to Peugeot, has previously stated that it will invest more than $33.7 billion in software and electrification by 2025. It was also reported that this investment includes hiring 4,500 software engineers by 2024.
Initiatives like Mobilisights have come from other automakers before. General Motors launched an insurance service in 2020 that took advantage of the massive amounts of data collected through its in-car service called OnStar.
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