Valve, the company behind the popular gaming platform Steam, has updated its traffic reporting features for game makers. The updates aim to prioritize player privacy while limiting reported details. Valve stated that it does not collect and store information about users such as age, gender or race.More details on the UTM system
The UTM system will now know more about the players. It will share the statistics as a whole without revealing any personal details. The system will also know who is a new user and who has been on the platform for how long.
Parting ways with Google
Valve also announced that it will no longer support Google Analytics on Steam. This decision was made because of the mismatch between Google’s tracking system and Valve’s stance on user privacy. To avoid relying on third-party analytics tools and firms, Valve will focus on building its own reporting features within Steam. Note that this change will come into effect in July.
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