Today, almost every company is making investments in the field of technology. Starbucks, which entered this field and managed to have one of the most successful examples, is now preparing to renew its application for Web 3.0.
Until now, free drinks were available with the accumulated stars in the Starbucks app. Thus, while increasing customer loyalty, the company also gained a serious advantage. The new update also aims to improve this feature.
Digital products from Starbucks
In the statement made by the CEO of the company, Howard Schultz, it was stated that the new update will be introduced at the investor day event to be held on September 13. At the event, which will be held in Seattle, Starbucks will announce some important steps for the future of the company.
In the new system, Starbucks will improve the existing spend-win-based reward system in a way that will increase its interaction with its customers. According to Schultz, communities will expand in the digital world outside of work and home, and people will have the chance to reach new rewards.
According to the company’s CEO, the new awards will enable customers to experience one-of-a-kind Starbucks experiences. They will also receive Starbucks-branded digital collectibles, both as digital prizes and as part of community building efforts.
In fact, this is not surprising at all for Starbucks. Although the company has not issued its own token, etc., it has been investing in digital technologies and the virtual world for a long time. For example, 4 years ago, the company carried out a project aimed at protecting small coffee producers using blockchain technology. In addition, it was announced in the past months that Starbucks would carry out an NFT project for coffee lovers.
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