Global coffee company Starbucks has introduced Odyssey, its rewards program that allows the purchase of digital collectible stamps in NFT format.
Starbucks hinted at developing a Web3 experience in May when it announced plans to launch an NFT collection that enables unique experiences, community building, and customer engagement. Starbucks named the user-oriented program it launched Odyssey.
Starbucks Announces Polygon-Based Odyssey App
Starbucks Odyssey is customer-focused and designed to ensure continuity. It will be used for customers to purchase collectible stamps in NFT format.
Starbucks startup Odyssey will also be built on Polygon’s Proof-of-Stake network, a scaling tool on top of the Ethereum network.
Customers will be invited to join the waiting list to gain access to Starbucks Odyssey starting today.
Saying that the Web3 movement is part of Starbucks’ effort to attract and retain the younger side of its customer base, Starbucks founder and CEO Howard Schultz had previously said:
“We don’t want to be in a business where our client base is getting older and we have a situation where we’re less relevant to younger people. More than ever in our history, we are dealing with Generation Z today.”
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