• Home
  • Mobile
  • Spotify’s application, which it opened at great expense, is being shut down

Spotify’s application, which it opened at great expense, is being shut down

Spotify announced that it has decided to close Spotify Live, an independent live audio application that it launched with great hopes and spending a while ago.
 Spotify’s application, which it opened at great expense, is being shut down
READING NOW Spotify’s application, which it opened at great expense, is being shut down

Spotify is shutting down Spotify Live. According to the subject mentioned in the company’s statement to Music Ally, the company has decided to close the Spotify Live application.

The standalone live audio app, formerly known as Spotify Greenroom, emerged after Spotify bought Betty Labs for $62 million in 2021. Shortly after the deal took place, Spotify rebranded the startup’s Locker Room app as Spotify Greenroom and expanded the experience to include topics other than sports. Then, almost exactly a year ago, the streaming giant renamed this platform once again and integrated some of its functions into the main Spotify app.

Now, a Spotify spokesperson told Music Ally, “After a series of trial and learning processes on how Spotify users interact with live sound, we’ve made the decision to shut down the Spotify Live app,” “We believe live fan-creative interactions have a future in the Spotify ecosystem. ; however, based on what we’ve learned, it no longer makes sense as a standalone app. We’ve seen promising results in artist-driven use cases like ‘listening parties’, which we’ll continue to explore going forward to facilitate live interactions between artists and fans.”

Spotify is not responding to requests for comment at this time. However, the company shared the confirmation of this closure decision. When Spotify first announced its move to live audio in 2021, CEO Daniel Ek predicted that the format would be ubiquitous. “I see live audio in a similar way,” Daniel Ek said at the time, “just like every major platform has Stories with video as a way for their audience to communicate with each other: “I expect all platforms to have it.”

At the end of last year, however, the company signaled that it was downsizing its previous targets by canceling a number of live sound shows. It’s worth noting that Spotify isn’t the only company to step back from this format. Last May, Facebook’s parent company Meta announced it was shutting down a number of audio products, including the short-form audio sharing tool Soundbites, which it introduced in 2021.

Comments
Leave a Comment

Details
732 read
okunma343
0 comments