Spotify is now implementing the video podcast sharing feature that it has been working on for a long time. It will initially only open for users living in the US, UK, Canada, Australia, and New Zealand. However, it will be available worldwide in a short time. Here are the details…
Spotify enables video podcasting via Anchor!
Video podcast sharing on Spotify has actually been one of the features we’ve heard often before, but it took a long time to come. Since the second half of 2020, the company has continuously shared the steps it has taken in this regard.
Since then, Spotify has been partially supporting the broadcaster to increase the number of broadcasters who want to share their programs as video podcasts. This service, on the other hand, appealed only to a small portion of users from the first day of its inception. However, with the latest update, it has expanded to the USA, UK, Canada, Australia and New Zealand and is available to hundreds of millions of customers.
Of course, many people are divided into 2, just like the video watch option on YouTube Music. However, we can say that the problem has disappeared since Spotify announced that it offers the option to listen without video at this point, like YouTube.
Of course, the company says that with this new feature it has brought, it aims for users to connect with the content more deeply. However, with this step he has taken, it is clear that he is directly eyeing YouTube’s market share.
On the other hand, Spotify can turn this feature into a great marketing tool to attract certain segments. Because we can often see the image of Elon Musk in Joe Rogan’s podcast here.
In addition, the company will bring some additional features with the update. For example, it can be used to batch replace existing audio parts of Anchor with video versions. Also, Spotify says it’s integrated with Riverside, a podcast and video recording service that helps improve the quality of content captured remotely.
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