Although it feels the pressure of Apple in the online music industry, Spotify still maintains its leadership by far. With the impact of the ad-supported free subscription, Spotify also rose in the fourth quarter, but suffered a loss.
How many users does Spotify have?
According to fourth-quarter figures, Spotify increased its total monthly active users to 406 million and grew 18 percent. While the total number of ad-supported monthly active users was 236 million, the number of paid subscribers was 180 million.
Total revenue from all users increased by 24 percent to approximately €2.7 billion. Advertising subscribers brought 394 million Euros, while paid subscribers brought 2.29 billion Euros. Despite such an increase, a loss of million Euros was announced. A profit of 75 million Euros was announced in the previous quarter. It is stated that the costs increased during this period.
Spotify expects some recession in the new year. The estimated total number of users is calculated as 418 million, while the number of paid users will be 183 million. Total revenue is expected to decline to €2.6 billion, while operating loss will be €67 billion.
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