Spotify acquires two more podcast companies

Two major startups that develop productivity tools for podcast ads, called Chartable and Podsights, have been acquired by the Spotfiy platform. The goals are big.
 Spotify acquires two more podcast companies
READING NOW Spotify acquires two more podcast companies

Losing an important name like Neil Young due to its podcast deal with Joe Rogan and exposed to racist criticism, Spotify still does not give up its ambition in this industry. The firm acquired two more ventures.

Two major acquisitions from Spotify

Spotify announced this week that it has acquired two startups, Chartable and Podsights. These startups are developing podcast ad technologies. Chartable measures who clicks on ads and what action is taken when clicked. Podsights analyzes which ad leads to more downloads.

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1 week. added

Spotify has announced that it has acquired these initiatives to make its existing podcast ad network more efficient. The company had previously incorporated different initiatives such as Megaphone. After the purchase, Chartable and Podsights will completely terminate their services and integrate into the Spotify network.

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