In recent years, the type of digital broadcasting called podcasts has gained great popularity and many internet giants’ investments in this area have accelerated. Spotify has announced a new tool for publishers to create podcasts more easily.What is Spotify Broadcast-to-Podcast?
Preparing a broadcast and turning it into a podcast is a bit of a painstaking task. According to Spotify, it takes about 1 hour to download a radio broadcast, determine the ad slots, organize them and upload them to the system. A tool called Spotify Broadcast-to-Podcast will facilitate this process.
Using the infrastructure of the Whooshkaa platform purchased in 2021, the vehicle takes the broadcast from the source, determines the advertising spaces and then uploads it to the system as a podcast. Spotify corporate podcast platform Megaphone users will be the first to access this tool. Many corporate users, such as Fox News Audio, have started trying the new tool. With its new tool, Spotify aims to attract the attention of Generation Z users who like to receive news from digital.
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