The proliferation of smartphones continues to affect various industries. In particular, the increasing number of mobile players causes the competition in the market to heat up. As a result, mobile application companies started to turn to new trends in marketing in order not to fall behind their competitors.
That’s why SocialPeta has released the global mobile industry analysis report for both mobile games and other applications. In its report, the company included what you need to do to win in the mobile industry, mobile advertising statistics for 2021, advertising trends and tips, and market trend forecasts.
The number of advertisers in mobile games is on the decline
Advertisements are one of the main income sources of mobile games. In 2021, a significant decrease is observed in this income. There are 190,000 mobile ads in 2021, a decrease of about 8.23 percent compared to last year. The biggest reason for the decrease is seen as market saturation.
When Android and iOS apps are compared, it is seen that Android is at the top with an average of 435 ads, with a 11.3 percent higher percentage than iOS apps. Android apps also received more ads than iOS apps.
Global mobile app advertisers have understood the importance of social media marketing quite well lately. In this regard, the most used social media platforms by advertisers were Facebook and Instagram.
Both platforms experienced very high increases in the number of advertisements, Facebook only included 149 thousand 600 advertisements in 2021. There seems to be a big slowdown in the number of game ads in 2021 compared to 2020. SocialPeta observes that the growth is only 5 percent in 2021, compared to the 44 percent growth in 2020.
The average run time of advertisements increased by 87.9% in 2021 to 32.5 days. When the advertising data is examined, it is seen that the reason for this is that classical materials are more popular in the market. It has been seen that casual games have more than 18 thousand advertisers and are the genre with the most advertisers.
In addition, RPG games were seen to be the most advertised genre with 6.6 million advertisements. To see more, you can access the 2021 global mobile marketing analysis published by SocialPeta for free on the company’s website.
What are the advertising trends in mobile games?
- Celebrities help drive popularity of mobile games
Working with celebrities compared to original ads shows more efficient results in reaching new users. Celebrities’ large fan bases and their influence on the audience, the quality of the advertised product’s tone, and the fact that people download and play the games.
- Ads are the key to find users for mobile games
Making excellent ads for mobile games is not easy, but they are very important in the market. Some important partners of SocialPeta on this subject say the following.
User privacy is more important than ever. Due to the limitations of SKAdNetwork, advertisers need to pay more attention to the stages of ad production and optimization. -Chartboost
How can you associate products with their advertisements? How can you produce beautiful ads that can reach more users and appeal to their taste? These are the main questions that need to be answered in order to beat the competition in creative advertising. -Moonton
So what do you think about this issue? You can share your views with us in the comments section.
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