Snapchat, which had a great rise among social media platforms for a while, continues to increase its popularity recently. The platform, which has surpassed even Twitter in the number of users in the past months, this time will be a new income source for content producers, and it has come up with a feature that can annoy normal users.
Snapchat, the ancestor of Stories, which we see on all social media platforms and has become a standard, has started testing the feature of showing ads in Stories. Currently only being tested with a small group of US creators, the feature will be available to all creators in the coming months. But there is one thing that distinguishes this feature from other ads.
Ad will appear in the middle of the story:
As part of the feature, an ad will be placed inside the Snapchat star’s story. As we see in YouTube videos, the Snap star, who owns this story with mid-roll ads, will share the ad revenue with Snapchat. According to Snapchat’s statement, this split will be determined through metrics such as frequency of sharing and engagement. The feature will only be available to accounts with ‘Snap Star’ status, that is, those that are verified and marked with a gold star.
Snapchat has rolled out several features over the past time that will fund the platform to attract content creators to the platform. Snapchat’s new ad move came precisely at the same time as the platform’s TikTok rival page Spotlight was gaining in popularity. In the past weeks, Snapchat CEO Evan Spiegel announced that users spend less time sharing and viewing stories on the platform, instead watching content on Spotlight.
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