Spotlight, a rival of TikTok and owned by Snapchat, is a popular feature. A TikTok-like feature allows Snapchat users to create content. Snapchat announced the award-winning Spotlight Challenges feature to attract more users.
Spotlight Challenges will have a prize pool of $1,000 to $25,000
Snapchat is adding another way for creators to make money. The Challenges feature will monetize a handful of creators who make videos using certain lenses each week, perform certain activities, or use a voice selected in Spotlight, the app’s TikTok competitor.
The winners will be chosen from among the most viewed eligible videos. Three to five creators will be awarded cash prizes for each contest. According to Snapchat, payouts will be made from prize pools that typically range from $1,000 to $25,000, with a minimum prize of $250.
Challenges feature aims Snapchat users to create content for Spotlight. In this competition, which will take place every week, you have to create content by following the rules in the Challenges. A Snapchat spokesperson stated that they have previously paid $1 million a day to famous users who produce content for Spotlight. He later added that they pay this fee once a month. For people and creators who use Snapchat frequently, Spotlight Challenges can become a source of income.
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