Snapchat wants to increase the benefits of AR (augmented reality) technology. The concept of metaverse, which has recently become popular with Facebook, pushes its competitors to different paths. The company, which puts its own plans in motion, will make its first trials on augmented reality.
The social media giant, which is learned to be quite hopeful about technology, has hired a large number of people. The company’s new employees include many filter designers.
Snapchat built a large team for AR
Aiming to make people’s lives easier thanks to augmented reality, Snapchat has made significant breakthroughs in this regard. The company does not see new developments exactly in the metaverse. In fact, Sophia Dominguez, one of the most authoritative names of the platform, markets the developments as “You do not want to escape to another world”. However, the main point of the projects planned according to the social media giant will be on their usefulness. Standing out with its large community, Snapchat will partner with more than 250 thousand people for augmented reality edits.
The team of people who create filters and mini-apps for the platform is quite comfortable with the project. Because it has been learned that Snapchat is not in a hurry on augmented reality and thinks that everyone who cooperates should fully understand the subject. In addition, the company will present a number of new applications to strengthen the hands of developers. A new version of the Lens Studio application will be introduced at this year’s show of Lens Fest, which takes place every year.
With the new version, people who want to work on augmented reality will also be provided with great convenience. Snapchat, which surprised the technology world with its augmented reality glasses at the beginning of this year, is making great efforts to present its new device to everyone with increasing developments.
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The company, which wants to come to the fore again thanks to augmented reality technology, is hopeful for developments for now. It is also possible for the social media platform, which wants to make people’s lives easier with the team that was established, to add color to the world that has become more virtual with metaverse. Let’s see who will appreciate the users in the competition of the virtual world and the real world, we will wait and see.
So how do you evaluate these developments? What can Snapchat’s augmented reality breakthroughs bring us? Do not forget to share your views with us.
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