AR and VR have rapidly become a part of everyday life, especially in the last few years. While the VR system started to be used in applications, Metaverse and games, the more advanced technology AR remained in the background. The AR system, which tries to enter our lives with small projects, games and applications, has already entered the lives of many users at a point we never expected. Many filters on social media platforms such as Snapchat and Instagram are based on the AR system.
Snapchat, on the other hand, allowed users to create creative filters and lenses through Lensfest, which it organized every year, and sometimes bought them. This year, a new system was announced at Lensfest where almost every user can earn money.
Anyone can make money with customizable lenses
Along with the Snapchat+ subscription, which Snapchat offered to use in the USA and some countries, the digital currency called Snap Token was also available. Thanks to these tokens, you can buy more games on Snapchat and support content producers. According to the statement made at Lensfest, lens manufacturers will now be able to produce customizable and paid lenses.
While the price of 10 to 50 tokens is considered for paid lenses, the situation is slightly different for customizable lenses. Users will be able to produce dozens of different characters with a single lens by purchasing clothes and accessories for their lenses. These accessories will be sold for 1 to 10 tokens. Of course, this feature won’t just completely change Snapchat.
We may see this feature on Instagram very soon.
Snapchat has been one of Instagram’s favorite apps for many years. Because whenever Instagram administrators want to add a new feature, they first “borrow” the features that exist on Snapchat. This includes Snapchat’s biggest feature, 24-hour stories and lenses. Of course, when this is the case, Snapchat can adapt this feature if it is successful in this “paid lens” model.
After Instagram gets this feature, we can gradually see paid effects and filters in many photo sharing applications and social media platforms. Social media experts also claim that after Elon Musk made the blue tick on Twitter for a fee, all social media platforms now want to make money by offering special privileges to paid subscribers with the logic of “the one who gives the money blows the whistle”.
We will see what effect this paid lens feature of Snapchat will have among other social media platforms in 2023.
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