Snapchat, which has made a name for itself by breaking new grounds in the social media industry, cannot show the same success on the hardware side. The firm’s moves into the hardware market ended in disappointment. The drone product could not escape the end that awaited it.
Snap Inc. Pixie has been canceled
Snapchat umbrella firm Snap Inc. In the past years, he tried to establish himself in the sector with smart glasses, but was not successful. The company, which made another move with the Pixy Drone model, took a step back in this as well.
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Snap boss Evan Spiegel announced at the investor meeting that they are ending drone production. The company has to cancel its projects one by one in order to focus on the developments on the software side rather than the hardware.
Both glasses and Drone model users were like an incentive to share more images. It would create a new source of income. Meanwhile, Snapchat, which wants to create a new revenue model with the Snapchat+ premium service, is now skipping the hardware side.
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