Skechers, considered the third largest sneaker brand in the United States, announced that it will open a store in the Fashion District of its popular metaverse project Decentraland.
Making trademark applications to Metaverse, Skechers signaled that it will continue to expand in this area. The company has filed a number of international trademark applications to virtually present its footwear and apparel products, which it plans to continue expanding into the digital world.
Skechers To Open An Experiential Store in Metaverse
Skechers’ store to open in the Fashion District will be held from March 24-27. It is located in the region where Decentraland will host the first Metaverse Fashion Week. Skechers’ store will be an experiential store in this respect.
Skechers president, Michael Greenberg, said:
“Our agreement with Decentraland is an investment in our future. We look forward to embarking on this virtual age and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
