Silverline launched the first hood NFT of the built-in industry. The brand launched its Lightline Cube product as NFT on the Digifinex platform.
Silverline Built-in CEO Mustafa Laçin stated that they want to carry the brand’s successes to the digital world. Expressing that they will turn NFTs into experience tools for users in the future, Laçin said:
“NFTs have a structure that can be used in many channels for product promotion, marketing and sales, of course we will evaluate this as well. In the medium term, we plan to offer offers that will excite and benefit customers across all touchpoints. We will construct projects that will connect our NFT collection to our brand and the core product. But most importantly, we always aim to stay in the future with the passion for innovation in our values. We are taking these first steps to be one of the leading brands in innovation and to be ready for future transformation. We think the true potential of NFTs will be gradually realized over the next few years. It has been an important step for us to be present in this world in order to adapt to the future from today and to take a position with the developing technology to consumer habits. We are aware that today’s crypto community is not their ultimate target audience for NFT. We present a vision as an investment to current and future customers. Our aim will be to focus on projects that strengthen brand identity and bring the digital and physical worlds closer.”
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