Sigortam.net brings its customers together with insurance products suitable for their needs and provides services in pre-sales, during and after-sales processes with its 24/7 consultancy service. Founded in 2000, Sigortam.net has served approximately 7 million customers to date.
Last March, Sigortam.net’s website and brand identity were renewed. With the artificial intelligence algorithm added to the site, customers are guided with three alternatives: “reasonable price”, “outstanding in terms of price-performance balance” and “wide-ranging”. Customer needs are analyzed and results are shown. Sigortam.net, as an Insurtech company, aims to process the data in the best way and to show the correct result. In order to improve the algorithm, improvements are made with various collaborations and university partnerships.
We interviewed with Sigortam.net Deputy General Manager for Technology and Data Ferit Büyükkeçeci to learn more about the background technological infrastructure of Sigortam.net such as artificial intelligence and data processing technologies. Below you can find the questions and answers we posed to Ferit Büyükkeçeci.
What are the advantages that Sigortam.net offers to its customers?
We are the largest insurtech brand in our country and we are constantly developing the possibilities of technology, which we combine with human power, with innovations to make our customers’ lives easier. As the marketplace of digital insurance, we work with 23 insurance companies. We offer our customers instant service from a single point 24/7 when choosing, purchasing, renewing their insurance and in case of damage, in short, whenever they need insurance. We provide special discounts, campaigns and affordable prices on the Internet. It takes only 3 seconds for our customers to connect to our insurance consultants after IVR in case of any damage. We continue our development to present a complex product such as insurance in the simplest possible form.
How many millions of customers have you touched so far? How do you leverage the power of data in the services you provide to your customers? What innovations have you implemented in this field?
We have been a leading company in the sector for 22 years. Since the day we were founded, we have served nearly 7 million customers.
As a company, we mostly use open source and up-to-date technology tools. We build our own products on open source technologies for many business needs such as data warehouse, live data streams, application packaging. In particular, we combine our live data processing capability and the power of our campaign setup management tools, and we implement our campaign setups much faster and at a lower cost. In our daily flow, there are approximately 40 million event data that need to be processed from all transactions. Thanks to the live transmission between the production database and the data warehouse, we have live data ready for reporting in the data warehouse within a maximum of 1.5 seconds. In this way, we can produce our live reports without straining our system resources, and we can also implement developments for situations that require instant action in a short time without the need for special code development.
We can instantly score hundreds of thousands of offers on a daily basis, and evaluate tens of thousands of customers instantly in communication scenarios designed specifically for the customer. We observe a 90% increase in our monthly data production compared to last year as a result of our increasing traffic, the establishment of a new data warehouse, the import of clickstream data and the integration of EVAM, which offers solutions in line with the digital footprints of our customers.
The technological infrastructure of Sigortam.net was renewed last March. What has changed on your site in the new period?
In the new period, we offer our customers a simpler website. Since March, we have started to offer transparent guidance with three alternatives, “reasonable price”, “wide scope” and “outstanding in terms of price-performance balance”, with artificial intelligence algorithm. Within the scope of the new structure that started with this application, we can say that the total preference rate of the 3 cards we offer to our customers is approximately 80%. In addition, we observe that the rate of preference for the most suitable card in terms of price-performance is approximately 50%.
Within the scope of our renewed website and Phase-2 studies of the digital service we offer to our customers, we aim to make improvements that provide wider opportunities for collateral changes. In this way, we aim to enable our customers to try different options quickly and reliably and to create the most suitable package for them.
How does artificial intelligence provide convenience to customers?
I can give the three alternative routing that I just mentioned as an example of the convenience that artificial intelligence provides to customers. We are also working on artificial intelligence models that can predict our customers’ policy renewal probabilities based on price and coverage. Our goal is to increase our customer satisfaction and renewal rates by using these models to offer our customers even more personalized product recommendations. The areas where artificial intelligence is used the most in the insurance sector in the world are pricing, allocation, fraud detection, accelerated damage processes and personalized product recommendation. In the future, we plan to focus on accelerated claim tracking processes and developing personalized product recommendation tools.
What are the new features that will be added or planned to be added to your site?
By adding new digital communication channels from the first months of 2023, we aim to offer live insurance consultancy to our customers with live-chat and chatbot support. Our customers will be able to access our insurance consultants quickly and easily via chat on issues they need support during the process of getting an insurance quote. In addition, we continue our efforts to implement new functions to improve the after-sales experience of our customers.
Will Sigortam.net operate abroad?
At the moment, we do not have a specific plan for abroad, but we take advantage of any opportunity that will strengthen our business model and increase the value we offer to our customers.
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