In 2022, when the use of the internet, which is the locomotive of digital transformation, is at its peak, advertisements are a big source of income. For this reason, we frequently encounter them both on social media platforms and mobile applications. Apple is one of the manufacturers that has focused on this field recently. Because the company confirmed that there will be more ads on iPhones in an email it sent to developers in the past weeks. However, according to the latest reports, the company’s new advertising policy drew the reaction of the employees.
Apple employees oppose new iPhone advertising policy
Claims that Apple will show more ads on iPhones were confirmed by an e-mail sent by the US manufacturer to developers a while ago. With this development, the number of advertisements in the company’s software such as the App Store has increased. For example, ads were appearing on the search tab and search results page in the App Store before, but after the company’s new policy, ads were placed on the “Today” and “You may also like these” tabs.
According to the latest report from The Information, Apple’s new iPhone advertising policy has caused internal conflict in the company. At this point, employees in the advertising department expressed their concerns that showing more ads to customers undermines the concept of first-class user experience that has been advocated to date.
Apart from this, there is another interesting detail in the report. Accordingly, employees working in Apple’s advertising business were prohibited from using certain keywords. For example, employees are asked to use words such as “mass improvement and platform”, respectively, instead of words such as “targeting and algorithm”.
It’s unclear at this time whether Apple will step back from its decision to increase the number of ads, with the goal of helping developers gain more users and help customers discover more apps. However, the report underlines that at least seven people working on Apple’s advertising team said that the company was moving forward in the advertising business and that this would hurt the user experience.
So what do you think about this subject? Do not forget to share your views with us in the comments section!
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