Shopping feature coming to Twitter: Product Drops feature started to be tested

Twitter, which has come to the fore with Elon Musk’s purchase attempt in recent weeks, has added a new one to its radical announcements such as tweet editing. The platform comes with a shopping feature, just like Instagram and Facebook. Pilot studies of a feature called Product Drops, which allows brands to market their products directly on Twitter, are starting.

With the shopping feature, Twitter will become much more important for brands and shoppers. Brands will interact directly with their customers and convert this interaction into sales. Users, on the other hand, will be able to see the details of the products that interest them on Twitter and go to the purchase page if they wish. There is no payment feature in the Product Drops feature. Sales transactions will be made through the site directed by the brand. It will be possible to redirect to the brand’s own page or e-commerce marketplaces.

Screenshots showing how the Product Drops feature works have also been released. According to the screenshots, brands also offer a discount reminder feature to their customers before the discount. Customers who click on the remind me button receive a notification after the discount starts.

being tested in the US

Twitter has started testing this new feature in the US first. Collaborated with @Dior, @unionlosangeles, @Fossil x @JeffStaple and @LEGO_Group. Product sharing will start from these accounts in the coming days.

Christian Dior Sijie Chen, Social Media Manager at Couture, said of the new feature: “Twitter is a platform that allows fashion lovers to discover the newest products that brands have to offer. With Product Drops, an exciting new initiative on the platform, Dior connects its US market connections with which they admire. able to expand to new audiences around the creations.”

Justin Hoang, Product Manager, Twitter, said: “As we expand the Twitter Shopping family and test new features like Product Drops, our priority has been to provide traders with new tools that help them meet shoppers where they are. Shoppers’ Twitter’ We know there is a lot of money available too, so we’re excited to see how merchants take advantage of our shopping features like this new feature on profile (like Shop Spotlight and Twitter Stores) or timeline to engage.”