If you’ve spent money on microtransactions or in-game items and later regretted it, fret not, you’re not alone. Bernard Kim, CEO of Match Group, which also owns the dating app Tinder, apparently has such a story.
During a talk at New Street Research’s online dating summit, the CEO shared an interesting memory while talking about mobile games: “No one plays these games forever. After a certain point, people give up on the gaming experience. And what remains? Personally, I spent $50,000 in three months on Clash of Clans and I’m still ashamed to look back on it. ‘Oh my god, what did I really get out of this experience?’”
It’s interesting that the CEO, who previously served as senior vice president of the mobile publishing arm of EA, another company responsible for Zynga and may be interested in convincing people to buy in-game items, admitted this is interesting. However, the CEO did not tell this story out of the blue.
The CEO of Match Group, which now owns apps like Tinder, Hinge, and Match.com and monetizes subscriptions, was asked to “compare the flexibility of dating on Tinder versus mobile games” before describing the money spent on Clash of Clans. . The CEO’s response began with the claim that the rewards for using apps like Tinder could be “literally endless,” and continued: “Now look what can come out of Tinder – you meet your partner. It’s an immeasurable reward, something that will lead to a lifetime of incredible happiness. You may feel hopeless sometimes, but at least you feel something.”
In short, the CEO wanted to emphasize why you should spend your money on Tinder instead of Clash of Clans…
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