With the development of technology, it has become easier for companies to obtain information about us. Thanks to this information gathered, a chain reaction occurs and an advertising platform that collects the information sells this information, and that advertising platform uses this information to show the ads that it sells to another company for users. The more private or public he shows, the more money he gets from that company. In the end, the company that advertises makes money when we visit, shop or benefit from it.
But a study by three researchers from the Massachusetts Institute of Technology (MIT) and Harvard and Montreal universities showed that the advertising industry is moving to a much higher level. The researchers explained that marketing companies can place ads in people’s dreams.
Over the past three years, 77% of marketers have turned to this technology:
According to an article shared by researchers specializing in sleep and human cognition in the journal Aeon, 77% of marketers have started planning to switch to ‘dream advertising’ technology in the last 3 years. Thus, it was stated that companies are openly testing a new way of changing and directing purchasing behavior through sleep and dream hacking.
Of course, marketing companies won’t be directly accessing our brains like in the Inception movies. Instead, companies will offer stimulants that stimulate the brain before or during sleep to influence dream content, allowing us to see a specific product or service in our dreams. These stimulants can be a video or a sound when you look at the phone before going to bed at night. Or, with much more advanced and studied stimulants, this can be done without making us feel it directly.
There was an example of this:
In the article, the researchers also gave a living example of the dream hacking attempt. US-based beverage company Molson Coors has tried to use the ‘dream incubation’ technology, known as dream incubation, for the sale of alcoholic products. On February 7, 2021, ahead of the Super Bowl, the company designed a study called ‘targeted dream incubation’ in which consumers tried to enter their dreams and promised free beer to those who would participate in the experiment.
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