Samsung is famous for embellishing major product launch events with innovative marketing techniques. The company is gearing up to launch the Galaxy S23 series and Galaxy Book 3 series on February 1, and has set up an impressive 3D projector in Italy to showcase its upcoming high-end smartphones.
Samsung has installed an impressive-looking 3D video projection system in its building called the Samsung District in Milan, Italy. The entire building is currently displaying 3D-looking images, and as you can see in the video below, Samsung is unveiling various Galaxy S23 features in the building. Samsung focuses on the camera zoom performance and low-light imaging capability of its upcoming smartphones and uses the slogan “Get ready to light up the night”.
The Galaxy S23, Galaxy S23+ and Galaxy S23 Ultra will be unveiled during the Galaxy Unpacked 2023 event to be held in the US on February 1, 2023. The upcoming phones are expected to have much higher performance thanks to the Snapdragon 8 Gen 2 For Galaxy processor, LPDDR5X RAM and UFS 4.0 storage. Low-light imaging and video quality have been improved, and the three upcoming phones are said to feature an upgraded selfie camera capable of recording 4K 60fps HDR videos.
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