Technology giant Samsung officially introduced its metaverse service My House at CES 2022. My House, realized in cooperation with Naver’s 3D avatar platform Zepeto, became the focus of attention of users in less than a month.
Samsung Metaverse Service Targets Generation Z
Samsung’s own metaverse service, My House, reached more than 4 million users in less than a month. In addition, My House, realized in cooperation with Zepeto, targets young colleagues and Z generation youth as a customer base.
My House also envisions innovating in some of Samsung’s tech products and bringing younger consumers together.
On the subject, Young-hee Lee, Head of Samsung’s Global Marketing Center, said:
“With My House as our mainstay, we want to better engage millennials and Gen Z by optimizing the metaverse experience for customers”
Finally, Samsung plans to form new partnerships for rapid adoption of cryptocurrencies and the metaverse.
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