Being the pioneer of the industry in foldable phones, Samsung continues to work intensively to consolidate its position in this field. The technology giant, which launched the new Galaxy Z Flip 5 and Z Fold 5 models this week, expects a fifty percent increase in foldable phone sales this year compared to last year.
Samsung’s share of the foldable phone market is expected to be 75%!
Using the increasing popularity of foldable phones, Samsung aims to increase its share of this pie as much as possible. The company thinks that the high interest in the sales of the Galaxy Z Flip 5 will be effective in achieving this goal, and states that these expectations will mean a 50% increase in sales. Apart from the company, the analyzes of independent research companies also meet these expectations. So much so that these companies state in their reports that they are highly likely to have a seventy-five percent market share of Samsung.
Roh, Samsung’s mobile unit manager, stated that the Galaxy Z Flip 5 will take a larger share in sales this year, especially in Samsung’s homeland, South Korea. He also emphasized that Samsung’s primary goal is to popularize foldable smartphones. Thus, the company will focus on promoting the transition to this new phone structure. In the long run, Samsung aims to build a large enough customer base to generate higher margins from these hardware sales.
Samsung’s success in the foldable phone space is of great importance, given the market challenges and the negative trend. So what do you guys think about this issue? Do you think the company will be able to reach the expected success rates? You can share your views with us in the comments section.
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