The data obtained by the market research company Canalys from the second quarter sales figures reveal a 9% decrease in smartphone shipments compared to last year. Both regional and worldwide economic difficulties are cited as the cause of the problem.
Samsung sets sales target for Galaxy M series phones
Apple takes second place “thanks to the iPhone 13”
Apple maintains its second-best market share of 17% among all phone manufacturers, thanks to continued demand for the iPhone 13 series. Chinese brands (Xiaomi, Oppo, Vivo) are in third, fourth and fifth position, respectively. Phone shipments fell for each of these companies in the second quarter, with a global market share of 14% (Xiaomi), 10% (Oppo) and 9% (Vivo) respectively.
Canalys Research Analyst Lunar Bjrhovde; “With the smartphone market stagnating, vendors had to reconsider their tactics in the second quarter. Economic fluctuations, sluggish demand and stockpiling have prompted sellers to quickly reassess their portfolio strategies for the remainder of 2022. As budget-constrained consumers downgrade their device purchases, the oversupplied middle class has become an open segment for vendors to focus on tuning out new product launches.” says.
Market shares increased year-on-year
Apple’s market share increased by 21.4% year-on-year. With a 16.7% increase in second quarter market share compared to the previous year, Samsung ranked second after Apple. Vivo lost 10% of its market share in the second quarter of 2021 in 2022, while Oppo saw a 9.1% year-on-year decline in second-quarter market share. Xiaomi lost 17.6% of its market share in the second quarter of 2021.
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