A few weeks ago, it was talked about that Samsung may offer a new color option for the Galaxy S22. Leaked images later revealed that this would be a new shade of purple. Samsung has officially launched this new color option today.
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New Galaxy devices will also be available in Bora Purple color
Bora Purple is a little different from the previous shades of purple. If you’re wondering what Bora means, it means purple in Korean. Samsung says this tone is designed to spark joy and creativity. Sonia Chang, Vice President of Global Brand Marketing Group at Samsung Electronics MX Business, emphasizes that Bora Purple’s pastel and neutral tones convey a sense of optimism and calmness.
Chang also pointed out that while this color option was first available for the Galaxy S22, it will also be available for exciting new Galaxy devices in the coming weeks. Bora Purple Galaxy S22, on the other hand, will be released on August 10.
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