Samsung sells more smartphones worldwide almost every year than the previous one. The South Korean company, which maintains its position as the leading smartphone manufacturer in the sector, aims to increase its market share further in the next year. According to the latest rumors, the company wants market share in the market where Huawei is losing blood fast next year.
Samsung’s 2022 target is Huawei
Huawei had come to such a prominent position in the industry in recent years that it was considered certain to overthrow Samsung and become the top-selling smartphone manufacturer. It was even talked about that Huawei, which has made a name for itself with its great rise in the global market, will start official sales in the USA for a while.
(Photo: Reuters)
However, things suddenly turned upside down for Huawei. Huawei, which was embargoed first by experiencing serious tension with the United States Government, and then prevented from using Google Play services on the devices it will produce, almost saw the bottom on its way to the top. The reliance on Google Play services, especially in countries outside the Chinese market, was a devastating blow for Huawei, which lacked this feature on its devices.
(Photo: Reuters)
Although official growth figures have not been announced yet, Samsung’s market share is expected to be around 19% by the end of this year. Sources close to the company say the South Korean tech giant aims to increase this figure by at least 3 percent in 2022, targeting a market share of 22%. In this sense, the first company that Huawei has caught sight of will be Huawei, which is rapidly losing blood.
Currently, many Chinese companies such as OPPO and Vivo have begun to seize the market share that was vacated by Huawei – especially in regions outside of China – and Samsung seems to want a slice of the pie. Samsung, which is expected to reach 1.52 billion devices in the next year, will aim to have a say in many markets, especially by producing more than 20 million Galaxy A series phones.
So what do you think about this situation? Do not forget to share your views with us in the comments section.
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