When you buy an Apple device, it comes preloaded with some apps like Podcasts, Books and Maps. There are no ads in such applications yet. However, according to a report from Bloomberg’s Mark Gurman, Apple has internally tested search ads that can show suggestions when you search for restaurants, shops, or other nearby businesses in Maps.
Ads may come to Podcasts, Books, and Maps apps on Apple devices
Ads that Apple allegedly tests in the Maps app can work in the same way as businesses that pay to appear at the top of search results when users enter certain search terms. And while the App Store already has ads in the Search tab, Apple is also expected to expand the ads to the Today tab and app download pages.
It is now possible to subscribe to other platforms via YouTube
Gurman believes Apple may also serve ads on its Podcasts and Books apps. This could potentially allow publishers to place ads in spaces within each app or pay for their content to rank higher in search results.
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