The Russia-Ukraine war affected social media platforms as well as the whole world. Many social media platforms imposed various sanctions on Russia after the war. The effects of these sanctions are showing their existence day by day.
YouTube has experienced a decline in the number of active Russian-speaking creators, according to an analysis. In addition, there is a significant loss in the interest of users in Russia to Instagram and TikTok.
TikTok lost 87 percent of Russian content creators
Popular video platform YouTube, it was known that the number of Russian-speaking content creators decreased by 21 percent in the period from February 24 to April 20. Other social media platforms also experienced a decline in the number of Russian users, according to a study by Brand Analytics.
In a message from Brand Analytics, “The main figure of observation today is the drop in the number of active Russian-speaking YouTube creators since the start of the war in Ukraine, 21 percent. This is despite the hindrance that has yet to happen.” gave his words.
The biggest decrease during the period was in TikTok. According to the report, the decline of content producers on TikTok is 87 percent. The ban on Russian users from sharing on TikTok was a direct result of this situation.
Another platform that followed the ranking was Instagram. The company lost 56 percent of its Russian-speaking active creators. The reason for this is seen as the blocking of Instagram in Russia and the departure of local advertisers from the platform. This led to a 22 percent growth of the VKontakte network, Russia’s Facebook version platform.
According to the available data, it is possible to see that average values are taken into account in this study. Users who were active during the runtime were considered creators who shared at least one post, posted a story, commented on, or logged in.
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