Twitter, which came to the fore with the resignation of Ella Irwin, responsible for content moderation on the platform earlier this week, lost another member of its management team. AJ Brown, who is responsible for Twitter’s brand safety and ad quality, announced Friday that he is leaving the company, according to the Wall Street Journal. Here are the detailsTwitter continues to disappear
According to the information shared, no details were shared about Elon Musk or AJ Brown’s resignation. However, the new decision is thought to be related to advertising problems on the platform. Niketim Brown was responsible for making Twitter a safe place for advertisers.
As you know, Twitter has been struggling to stay afloat since Elon Musk took over. So much so that the company reportedly stopped spending on the platform earlier this year, with more than 500 ad sources. After that, Musk said that the company plans to cover the loss within the year. But it’s not just advertisers who are worried about the platform’s future.
In particular, some brands and users eventually left Twitter due to Musk’s content control decisions. We can say that the new news leaves Linda Yaccarino, who took over the CEO seat from Elon Musk, at an interesting point. Yacacarino, who was responsible for ad sales at NBCUniversal before Niketim Twitter, said that brand safety is a top priority for advertisers.
It should also be noted that the new resignation is almost concurrent with Twitter’s head of trust and safety, Ella Irwin, who said she was leaving the company on Thursday.
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