Renault Korea has partnered with The Sandbox to deliver digital automotive experiences on the metaverse.
Collaborations on the metaverse, which plays a bright role in the future of the gaming industry, are increasing. This time, Renault and The Sandbox are taking a step into the automotive industry with the metaverse, whose digital structure can keep up with activities in many areas, not just games.
Renault Korea Expands to Metaverse with The Sandbox
Renault Korea Motors, the South Korean subsidiary of French automaker Renault SA, announced that it has partnered with The Sandbox, a metaverse-based gaming platform.
As part of the partnership, the two companies will develop NFT by creating a digital route. In addition, consumers will be offered the opportunity to experience cars in the digital space through the metaverse.
Stating that a new digital environment will be created for the brand, Renault Korea CEO Stephane Deblaise said the following about the partnership:
“The new digital journey prepared by our company aims to offer consumers an expanded brand experience and promote the brand”
Renault Korea also plans to run a marketing campaign in collaboration with various brands on The Sandbox platform.
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