OnlyFans is making a great effort to transform its image of what appears to be an adult content subscription platform into a Patreon-like platform for all kinds of creators, but it doesn’t want to stray away from its existing users. Speaking in an interview recently during TechCrunch Disrupt, the CEO of the platform, Ami Gan, confirmed that adult content will still have a home on the site five years from now, and that these creators can continue their lives on the site.
We can safely say that this approval is quite important, especially considering that OnlyFans’ relationship with adult content creators has been experiencing some tremors lately. The company announced last year that it would ban adult content on the site, citing pressure from card payment companies and its efforts to secure external financing. Then, less than a week later, it abruptly suspended that decision, amid backlash from users.
Now, it’s starting to see some new fronts of potentially tough competition as well. Earlier this week, TikTok announced that it would follow a different path for adult-only live streams, raising the age requirement for TikTok Live.
OnlyFans is also making an effort to position itself as more than a platform for NSFW (not socially appropriate) content, and NSFW is surrounded more responsibly. Senior executives prefer to use more general definitions to refer to content found in this space today, and they mostly like to talk about emerging categories on the platform, such as cooking and fitness.
Gan also noted that they are working with the wider community of legislators and others to ensure that adult content is only viewed by those who are legally permitted. However, he did not give any firm assurances about how they plan to provide services in the adult space in the longer term. New comments only confirm that this service will be provided.
However, this issue remains sensitive. Executives at the company continue to be mindful of any detail that tells how lucrative this business is.
Speaking on stage, Gan and head of strategy Keily Blair answered questions about how much the company makes from adult creators. But Gan said, “We need to look at every single transaction on the platform and assign them one by one. But we don’t collect the data.” said. Gan was previously the CMO of the company.
Blair, who joined the company in January 2022 and comes from working in “contested data privacy law” and related legal areas, said: “So, the better question is, why does this matter to people?” she asked.
The company operates on an 80/20 revenue-sharing model, where creators take 80% and OnlyFans 20%. In any case, it is not clear why it needs external financing.
What is OnlyFans; How was it established?
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