Razer (Hong Kong SKU: 1337), the leading global lifestyle brand for gamers, announced today its partnership with KRC Genk Esports, the esports division of Belgian football club KRC Genk. Team Razer’s first partnership in the Benelux region is an example of the company’s continued support for esports worldwide. Having achieved remarkable success since its founding in early 2020, KRC’s extensive expertise in physical and mental competitive training will combine with Razer’s cutting-edge esports equipment and knowledge to create an effective esports team to thrive on the global stage.
As a result of the partnership based on a 3-year contract lasting until the end of 2024, KRC athletes will use Razer esports equipment in both training and competitive matches. KRC esports players will also benefit from Razer’s recently announced Esports Wellness campaign, with access to a range of tools and mental health coaches to maximize their performance and well-being.
KRC Genk; Genk is a Belgian professional football club based in Limburg. The team, which established the esports section in February 2020, achieved a remarkable success by placing 3rd in the 2021 Belgian League, the second year of Belgium’s fully professional League of Legends European Regional League (ERL).
“The KRC partnership is really exciting for everyone involved and for esports as a whole, as we now have another traditional sports club embracing the esports world,” said Yann Salsedo, President of Razer Esports (EMEA). “Bringing together one of the most successful clubs in traditional sports in Belgium and the largest brand in esports, the KRC and Razer partnership will demonstrate how closely linked traditional sports and esports are. By combining our high-performance esports equipment with KRC’s advanced expertise in traditional sports Together, we will take esports to new heights by taking players to new levels of performance and success.”
KRC Genk Esports will only use Razer gear
Since its inception, the KRC Genk Esports team has continually expanded into new games, recruiting new professional players and building new teams to maximize their success and growth. Partnership with Razer includes exclusivity in Razer peripherals, audio, console products, systems, broadcast and chairs. KRC Genk will also be part of the research and development process for new esports equipment. Valuable feedback from KRC Genk athletes will improve Razer’s product development and take esports equipment to a new level.
The partnership is also great news for KRC fans, as officially licensed KRC designs will debut on the Razer Customs page this year. Through Razer Customs, fans of movie, gaming and esports teams can purchase new Razer peripherals and then customize them with designs, images, stickers, and even their own gamertags to create a unique, personal piece of gaming gear. KRC fans will be able to choose from a selection of KRC logos and images, add their own gamertags, background patterns, sticker designs and other changes to show their support with their own standout, one-of-a-kind designs.
Leveling Up with Razer’s Wellness Program
In addition to its exclusive product sponsorship, KRC Genk Esports will participate in the “Champions Start from Within” Wellness Program, which Razer recently announced as an industry-leading program focused on peak esports performance and health. The program helps professional and emerging esports athletes manage the challenges of professional competitive gaming by providing a one-stop resource for managing their physical and mental well-being. Focusing on four core verticals: physical activity, mental health, sleep and nutrition, Razer has brought together esports health experts, professional athletes, thought leaders and leading esports teams to support this program.
“Mental and physical well-being is key to performing at the highest level in traditional sports. This plays a huge role in esports as well. We see a great symbiosis in Razer’s health and wellness campaign,” said Bram Bartels, President of Esports at KRC Genk Esports. “It’s a win-win situation: with Razer’s help, we’ll equip our players with all the tools and resources they need to take care of themselves so they’re always in top shape as they enter the competition, while Razer will benefit from valuable feedback from our players in the development of their esports gear.”
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