The world-famous clothing brand Ralph Lauren is known all over the world for its special design and luxury clothing. In our country, it is generally known with its sub-brand Polo. But of course, Ralph Lauren’s Polo brand should not be confused with the USPA (United States Polo Association).
In a statement made by Ralph Lauren today, it was announced that the company has signed a partnership with the famous Battle Royale game Fortnite. While the partnership brings the brand’s products to the game, it also brings the game’s most iconic character, the Lama character, to the real world.
The horse in Ralph Lauren’s logo has been replaced with a llama
Part of this two-way deal includes Ralph Lauren designing Fortnite-exclusive outfits and in-game gear. It was stated that all the costumes specially designed by the brand for Fortnite can be purchased from the store section in the game on November 5.
The second part of the deal is quite remarkable. Ralph Lauren will release a special line of clothing under his contract with Fortnite, which will feature a llama-riding polo rider instead of Polo’s famous horse and polo rider logo. On November 2, it was stated that in addition to these outfits, which can be purchased from Ralp Lauren’s stores and website, costumes added to the game in the near future will be available for sale in real life.
Although brands such as Gucci (Roblox), Louis Vuitton (League of Legends) and Burberry (Minecraft) have signed such agreements before, Ralph Lauren, who made history as the first brand to change their logo, said this change is “a sign that they believe in the power of the Metaverse.” stated that they did.
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