Porsche, the German luxury vehicle manufacturer operating under Volkswagen, is one of the most valuable automobile companies in the world. So much so that the automobile giant has recently published its financial report for 2022, showing that it has significantly increased its revenues.
Now it has been revealed that Porsche is preparing to make a move on electric cars this year. The giant company, which already has expensive cars, will further increase the price of its new electric vehicles in 2023.
Prices will be increased to maintain high profits
According to information based on a recent meeting, company executive Lutz Meschke told investors that they will increase prices. “In the middle of the year, we will see significant price increases on new models,” Meschke said. This will greatly help us achieve strong operating profits.”
This move of Porsche comes because it wants to protect its high profits. The automobile giant, which spends serious money to develop new electric vehicles, managed to increase its revenues by 13% and its operating profit by 27.4% in 2022. In other words, we can say that it is heading towards such a move in order to maintain this success. The company also expects its customers to accept this increase with understanding.
Let’s add that the increase in electric car prices will be reflected in new future cars such as the electric versions of the Boxter, Cayenne and Macan. The prices of these cars are expected to be around 10-15% more expensive than the internal combustion version. The fact that new cars will come with many improved features such as longer range shows that this difference is normal.
Porsche, like other auto giants, has a mission to switch to fully electric cars. While the company wants 50% of its sales to be electric and rechargeable hybrids by 2025, it aims to reach 80% by 2030. Let’s add that the company’s only electric car at the moment is the Taycan.
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