As the concept of the Metaverse and NFTs continue to attract more and more attention, leading global brands are working to capitalize on this trend as they explore ways to maintain connections with customers.
Most recently, leading global chocolate brand Mars Inc. has filed an NFT trademark application for its popular product M&M. Licensed trademark attorney Michael Kondoudis announced the news of the application in a tweet on June 24, stating that it includes “NFTs and digital tokens, virtual candy and snacks.”
Additionally, the filing from the United States Patent and Trademark Office (USPTO) on June 20 covers software used to validate, transmit and store NFTs, digital currencies, as well as crypto collections.
The company has expressed its intention to capitalize on the cryptocurrency industry by offering NFTs and digital collectibles covering some of its popular physical products. The transcript of the application indicates that the company will offer virtual entertainment services such as online virtual environments where virtual goods such as chocolate, candy and chewing gum will be featured.
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