According to Dune data, NFT earnings of popular brands approached $260 million in 2022 despite falling volume.
In 2022, dark clouds were not missing over the crypto industry. With the market crash came bankruptcies, sanctions and much more. One of the crypto branches that got its share from the market was NFT. Popular brands earned $260 million in the NFT market, whose trade volume declined by nearly 40 percent this year due to the decrease in interest.
NFT Earnings of Popular Brands
1- Nike
Sportswear brand stands out as the brand that generates the most revenue from NFT. Earning $93 million in initial sales, the company also earned $92 million in commissions from its NFTs. It tops the list with $185 million in NFT earnings.
2- Dolce-Gabbana
Although DG is in the second place of the list with its $ 25 million NFT sales, it is far from the leader. Of the $25 million sales, $23 million consists of initial sales and $2 million in commissions.
3- Tiffany
Tiffany, who made physical sales by turning her last NFT collection into a jewel, could not generate income from commissions. However, its total sales this year exceeded $12 million.
4-Gucci
The famous clothing brand, known for its proximity to the crypto industry, earned close to 12 million dollars. Of this figure, $10 million consisted of initial sales and $1.5 million in commissions from subsequent sales.
5-Adidas
Long behind its closest rival at the top of the list, Adidas’ NFT earnings in 2022 approached $11 million. It earned $6.20 million on the first sale, while it made $4.74 million in commissions.
6- Budweiser
The American brewer’s NFT sales this year brought the company $5.88 million.
7- Time Magazine
Media outlet Time Magazine’s initial NFT sales generated $1.48 million, compared to $3.13 million in commissions from subsequent transactions. Thus, the company’s NFT revenue reached $4.60 million.
8- Bud Light
The company, which does not earn from commissions like Tiffany, earned $ 4 million from NFTs in 2022.
9- AO (Australian Open)
Grand Slam tennis tournament AO will have hosted exciting challenges this year, generating $1.70 million in revenue from NFTs.
10- Lacoste
Lacoste, one of the famous clothing brands, earned $1.1 million from NFT sales. It earned $1 million on the first sale and earned $104,000 in commission.
11- Nickelodeon
Television channel Nickolodeon’s NFT earnings came in at $582k, with $320k from initial sales and $262k from commissions.
12- McLaren
The NFT revenue of the super sports car automaker this year is equal to the price of a car. The company earned a total of $333,000 in revenue from the NFT sale this year.
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