While metaverse projects aiming to bring together the real world and the digital world created a huge frenzy around the world, one of the sectors that focused on this issue the most was, of course, the fashion industry. An event was held the other day, showing the fashion industry’s focus on the digital world.
Loewe, who organized a show as part of Paris Fashion Week, displayed her clothes made of pixels on models. The hoodies, t-shirts, trousers and tracksuits on the models all consisted of pixel-by-pixel designs that we are accustomed to seeing in games.
Loewe’s pixel outfit show:
Particularly with the introduction of the metaverse project by Facebook (with its new name Meta), the interest in this sector has greatly increased. Brands such as Prada, Balenciaga and Thom Browne have uploaded their outfits to Meta’s avatar store; Gucci made an agreement with Roblox and established its own virtual store, and Balenciaga signed an agreement with Fortnite and offered its in-game outfits to the players.
Of course, we will be able to see what kind of place the metaverse and similar projects will have in the future, but by waiting. While many projects continue to be developed today, it will take time for these projects to be adopted by standard users.
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