The visual content sharing platform Pinterest, which has many users in our country, has announced that it has taken a very important decision regarding advertisements. According to the statements made by the platform, Pinterest will now block the display of ads related to weight loss. This decision is the first among the advertising decisions taken so far.
Pinterest’s decision isn’t because they don’t want people to lose weight. However, some advertisers promote products that claim to lose a certain body type, a certain weight, or a certain amount of weight in their advertisements. Pinterest states that it has taken such a decision to prevent this situation, that is, to prevent unhealthy weight loss. This is the first time such a decision has been taken among major social networks.
The decision is a natural consequence of increasing disordered eating habits.
According to the statements made by Pinterest, the decision was made in cooperation with the US National Eating Disorders Association. Because, in its research since March 2020, this institution has determined that there has been a serious increase in the number of people with irregular eating habits. Moreover, people who realized the seriousness of the situation did not know how to get rid of this situation and started to seek help. Pinterest does not seem to be indifferent to this situation any longer.
We can say that updating the advertising policy of the photo sharing platform is very important for the industry. Because if Pinterest’s decision sets a precedent, other social networks may take a similar decision and prevent institutions or products that provide unhealthy weight loss from reaching consumers. In this way, incentives can even be made for people to lose weight in a healthy way. This, in turn, can prevent issues such as irregular weight loss and unhealthy diet, which are becoming a big problem around the world.
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