Pinterest bans content with misinformation about climate change

Pinterest announced that they have updated their policies to combat misinformation. The platform states that they will ban any content that contains false information and misleading statements about climate change.

climate change action from Pinterest

With Pinterest’s new policy, content denying the existence and effects of climate change will be removed. ‘Potential’ false content that does not overlap with scientific data and may mislead other users will also not be allowed on the platform. In addition, content containing incorrect information in cases such as natural disasters and extreme weather events is also prohibited.

Pinterest said in a statement: “Pinterest believes in creating a trusted and truthful space for those who use our platform. This bold move is a bold move that we first developed in 2017 to address public health misinformation, and since then it’s been a new challenge. and is an extension of our broader misinformation guidelines, which we’ve updated to address emerging issues as they come to the fore. The expanded climate misinformation policy is another step in Pinterest’s journey to combat misinformation and create a safe space online.” statements were included.

Stating that they will also apply the existing policy changes to their advertising policies, Pinterest says they are the first major digital platform to have clearly defined guidelines against climate change misinformation for both content and ads.