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“People Have to Be Prepared for High Food Prices”

Miguel Patricio, CEO of Kraft Heinz, stated that production is increasingly costly due to the raw material flow affected by the pandemic, and therefore consumers should be prepared for more expensive food prices.
 “People Have to Be Prepared for High Food Prices”
READING NOW “People Have to Be Prepared for High Food Prices”

Due to the pandemic, many countries experienced great difficulties in the raw material chain from vegetable oils to soybeans. The lack of timely delivery of such raw materials has deeply injured the food industry, just as the chip crisis has affected the automobile industry. According to the statements made by Miguel Patricio, CEO of Heinz Kraft, to the BBC, Heinz was one of the brands affected by this crisis.

Stating that they had to increase prices in the past period, Patricio explained that they will have to raise prices around the world when necessary, and that consumers should be ready for expensive food prices.

The pandemic hit the raw material chain deeply

Patricio also touched upon the lack of truck drivers in the UK; “Logistics costs have also increased significantly in the United States, and certain areas of the economy are experiencing labor shortages,” he said. Expressing that there will be no increase in the number of lands to be farmed despite the increase in the world population, Patricio stated that technology will have a lot of work in this regard in the future.

Expressing that despite the pandemic’s impact on the raw material chain, people “cook more food” because they stay at home, Patricio stated that there has been an increase in soybean and sauce sales, in particular.

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