While the internet world is now full of services that we subscribe to for a certain fee, today’s Meta, the umbrella company of Facebook, WhatsApp and Instagram, “Is there more?” A news has come. An internal message from The Verge revealed that Meta is exploring new paid features for these three platforms.
According to the message sent by Meta to the employees, the company; Facebook has set up a separate team to identify and develop “possible paid features” on Instagram and WhatsApp. Pratiti Raychoudhury, who was the head of Meta’s research department, was appointed as the head of this team, which is called “New Monetization Experiences”.
There will be no feature like blocking ads for money:
Contacting John Hegeman, Vice President of Meta’s new team, The Verge was able to get some details, albeit casually, on the subject. Hegeman made a statement against the possibility of a paid service that blocks ads, and stated that the company still aims to expand its advertising business, and that it has no plans to have users turn off ads for a fee.
So what about the new paid features?
Hegeman said they see opportunities to create new types of products, features and experiences that people will be willing to pay for and be excited to pay for. However, he did not share information about what paid features are currently considered possible. On the other hand, he also said the following about other social media platforms:
“We pay attention to what’s going on in the industry and I think there’s more than one company that has done interesting things in this space, hopefully we can learn from and emulate them over time.”
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