Other ad networks may also appear on YouTube

Apple and Google’s dominant positions in the internet world are putting many projects or initiatives in harm’s way. Conditions such as their own payment methods and their own advertising networks in mobile applications prevent companies from growing. However, the pressure from governments is now palpable.

Big change in YouTube

On websites and apps, developers can benefit from different ad networks besides Google. However, Google Ad Manager is mandatory on the YouTube platform and a different network is not allowed. Advertisers just have to get in touch with Google.

The European Union is not very keen on monopolizing YouTube, which generates a significant income. A review of advertising practices was launched last year. The review focuses on how Google has given itself an edge over its ad network.

Wanting to avoid compensation of around 10 percent of its annual revenue of up to $257 billion, Google is allegedly going to allow rival ad networks on YouTube in the near future. It is likely that he will provide integration by publishing a development kit since he is completely under his control.

On the other hand, companies generally apply them in countries where monopoly bans are taken. In other words, instructions such as different in-app payment methods or advertising networks on YouTube are not valid all over the world. In this respect, the subject of YouTube may also be limited to the European Union.