OnePlus recently launched OnePlus 13, which it launched as its 10th anniversary flagship. While the balance of performance and price of the new model attracted attention, after the promotional event, OnePlus China President Li Jie announced the success achieved in the sales of the device. OnePlus 13 broke a new record for the brand by selling more than 100 thousand units in just 30 minutes on its first day of sales. This shows that it has been positively received by users.
The previous model, OnePlus 12, was available for around $600 for the starting model with 12GB RAM and 256GB storage. The new OnePlus 13 came with a price tag of $ 630 in the same configuration. Making a statement about the price increase, Li Jie pointed out that the lifespan of smartphones has been extended and the frequency of users changing devices has decreased. Therefore, he noted, a higher price for a high-quality product that will last a long time can be viewed as a worthwhile investment. Li Jie emphasized that OnePlus follows a reasonable and standard pricing strategy, avoiding excessive pricing.
Factors affecting the cost increase of OnePlus 13 include the increase in chip production costs and the increase in memory and storage prices. While the device with the Snapdragon 8 Elite processor offers high performance, this is reflected in the product cost. Li Jie said, “This pressure applies to everyone,” and stated that the price increases are not only for OnePlus but also for other brands. Interestingly, there was no price increase in iQOO 13, which uses the same processor.
OnePlus 13 series is expected to meet users in the global market soon. Prominent predictions are that the OnePlus 13 and OnePlus 13R models will be launched internationally in January 2025. Additionally, OnePlus Ace 3 with Snapdragon 8 Gen 3 processor is expected to be introduced in December.
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