The live broadcasting platform, which entered our lives as justin.tv and later named Twitch, which we all know, is now almost unrivaled. Previously, many new streaming platforms have tried to attract Twitch streamers to their platforms by offering large annual fees. But streamers who went to other platforms eventually returned to Twitch.
A similar situation is happening again. xQc, one of Twitch’s most popular streamers, announced on Friday that it has signed with Kick, Amazon’s platform, on which Andrew Tate also broadcast. But things are a little different from past publisher transfers.
How much is xQc’s deal?
According to xQc’s manager Ryan Morrison, xQc has signed a two-year contract worth approximately $70 million. The total value of this contract could reach up to $100 million if xQc meets certain targets. Morrison said that this deal is one of the highest-paid deals in the entertainment industry.
“Kick gives me the opportunity to try things I couldn’t do before,” xQc said. I am very excited to turn this opportunity into new creative and fresh ideas in the years to come.” By the way, this new deal made by xQc doesn’t make him a Kick exclusive streamer, he will be able to continue broadcasting on Twitch as well. Of course if he wants.
While Twitch has lost many of its major streamers to other platforms like YouTube in recent years, some streamers have also expressed that Twitch has become less responsive to its online community and is more focused on their own profit than keeping streamers happy. Kick, on the other hand, is a platform that was launched only this year and receives only 5% of publishers’ revenue, despite its small audience. So Twitch may have been really challenged this time.
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