From time to time, brands from different sectors come together and make interesting collaborations. KAFT and NVIDIA also signed a similar collaboration. KAFT, which defines itself as “a brand of design products that tells its stories in wearable forms”, has brought NVIDIA’s philosophy to its products.
The KAFT team also uses GeForce RTX series graphics cards in their design processes. Making a statement on the subject, KAFT’s Creative Director Enes Kurtuluş said, “NVIDIA graphics cards allow our team to accelerate design processes and focus more on details. “The blending of NVIDIA technologies with artificial intelligence plays an important role in helping the KAFT team, consisting of talented individuals from various disciplines, create their designs exactly as they dream.” he said.
KAFT is pleased to work with NVIDIA
Krutuluş also gave information about the design process and said, “We love making 3D movies of our illustrations. In this way, we can better understand the story of the illustration. We use various programs when creating our illustrations. Inspiration can sometimes come from a sketch, sometimes from a photograph. If there is a sketch, we use the Photoshop program to make this sketch more mature. “This step is very useful for us in making 3D modeling of the sketch using Blender, solving the light, adjusting the perspective and working on the textures,” he said. Kurtuluş also stated that they were able to speed up the processes considerably and use different alternatives with the NVIDIA RTX 40 series graphics cards they used.
KAFT has previously worked with artists such as Cinta Vidal, Monassi, RBNKS, Johnson Tsang and offered its products for sale in 85 countries. While the company is now collaborating with NVIDIA, it describes this work as “a collaboration that aims to create a set of ideas that will enable the construction of a culture that prioritizes creativity, development and the future.” They defined it as .
Here are the NVIDIA x KAFT designs:
CHECKPOINT
While KAFT’s focus is on computer games in this design, it is inspired by the Founders Edition design of NVIDIA GeForce RTX graphics cards. In this t-shirt, gaming culture and NVIDIA’s success in this field is highlighted.
EDITMODE
Behind Editmode, democratization, production process and increasing productivity in digital spaces are represented. Aesthetics and functionality are at the focus of this design.
IMAGINE
Artificial intelligence, one of the most popular technologies of recent times, manages to find a place in this design of KAFT. It is stated that this concept was chosen due to NVIDIA’s role in the development process of artificial intelligence.
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