Nokia bids farewell to its flagships

Reviving the closed Nokia brand by purchasing it and bringing it back to life, HMD Global partnership launched quite ambitious products in its first years and started to push the top ten in the smartphone market. However, things did not go well.

flagship decision from Nokia

Having achieved significant sales success, Nokia began to falter when it came to the flagship class. The Nokia 9 Pureview was quite late and had to come out with the previous flagship chipset. However, he could not hold on to the competition.

The new generation Pureview was shelved after various delays. Again, in the first period of the pandemic, Nokia announced that it ended its foldable smartphone work. Especially with the pandemic, a decrease was seen in Nokia.

Launched with different low-end smartphones this year, Nokia will focus on cost in order to maintain its presence. Officials state that making flagship phones that cost around $800 will not benefit the company for now.

Looking at its new smartphones, we can say that the Nokia brand targets consumers who want to switch from touch phones to smartphones but do not have a large budget. However, there is intense competition in the low-end market as well, and it remains to be seen how Nokia will differentiate.